10 Indie Fashion Brands You Need To Shop In 2021

We’re all guilty of going back to the usual suspects when we need a wardrobe update. Whether you prefer Forever 21, Zara, or any other big name brand, chances are that your usual stores are just that- massive. Do a little digging, however, and you’ll find a plethora of indie brands waiting to impress you. If you’re the kind of person that likes to shop small, then these ten indie clothing brands should be next on your list to support.

1. Olivia Annabelle


Fashion is all about trends. Either you follow the trends like everyone else, or you break them like Olivia Annabelle does. Frustrated with the lack of unique clothing, Manchester-based designer Olivia Welsh founded Olivia Annabelle in order to bring unique, high-quality, and unapologetically feminine pieces to the market. Each collection from Olivia Annabelle is themed, their most recent being the Bloomsbury collection, which is inspired by

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Online fashion retailer Boohoo to buy Debenhams brand – FT

FILE PHOTO: A woman poses with a smartphone showing the Boohoo app in front of the Boohoo logo on display in this illustration taken September 30, 2020. REUTERS/Dado Ruvic/Illustration

BENGALURU (Reuters) – Online fashion retailer Boohoo Group Plc is set to acquire collapsed British department store group Debenhams in a cut-price deal that will result in the closure of the group’s remaining department stores, the Financial Times reported on Sunday.

The purchase price is expected to be about 50 million pounds ($68.39 million) and a deal could be announced in the next few days, the newspaper reported, citing two people with knowledge of the transaction.

Boohoo and Debenhams declined to comment on the FT report.

Debenhams was continuing to engage with a number of third parties regarding the sale of all or parts of the business, administrator FRP Advisory said earlier this month.

The Daily Telegraph reported last month that

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Priyanka Chopra Jonas implores fashion and beauty brands to reduce their carbon footprint

Priyanka holding a sign: Priyanka Chopra Jonas

© Bang Showbiz
Priyanka Chopra Jonas

Priyanka Chopra Jonas has called on fashion and beauty brands to take “responsibility” for the waste they create.

The ‘Baywatch’ actress – who was recently named an Ambassador for Positive Change by The British Fashion Council – is set to launch her own haircare brand, Anomaly, at budget superstore Target on February 1, and explained that she decided to create the products because she saw a “gap” in the market for a haircare brand that is both sustainable and affordable.

Priyanka recalled how growing up all of the best hair products were really expensive, while she insisted she’s always been conscious of how much she consumes.

She said: “I have a really important relationship with my hair.

“I remember when I used to go to buy shampoo as a 15, 16 year old, just about discovering my teenage vanity at that point, all the

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Insiders say influencer Danielle Bernstein rips off fashion designers

  • An Insider investigation has uncovered three new allegations of copying against the Instagram mega influencer Danielle Bernstein. 
  • Two people who worked with Bernstein said she emulated a fabric print from the billion-dollar Italian fashion brand Dolce & Gabbana.
  • Interviews with 26 fashion-industry professionals suggest a pattern of behavior that flouts industry norms against imitation and tests the limits of copyright law.
  • Visit Business Insider’s homepage for more stories.

In 2018, a designer for Onia, a small fashion house specializing in swimwear, learned she would be working on a fashion line for Danielle Bernstein, the Instagram mega influencer behind the brand WeWoreWhat. 

The designer, who spoke on condition of anonymity for fear of professional repercussions, told Insider she was “super excited” about the collaboration, hoping the experience would be a boon for her career. Bernstein had just landed on the Forbes “30 Under 30” list for commanding five-figure payouts for sponsored

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