Fashion Brands
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Most important social media strategies in the business of fashion

Leigh B. Maynard
The year 2021 will see the rapidly growing online marketing industry exceed by 120 billion dollars. The hottest topic right now at all fashion summits happening online is how critical it is to design a landscape with effective digitalisation strategies, finest output, and high-yield portals that ensure better online performance. This report by Launchmetrics – the leading brand performance cloud for fashion, luxury, and beauty, will have these 3 industries working hand in-hand this year, making them avoid criticizing digital repercussions, and ignoring online algorithms and digitalisation.

Last month, ‘BOF – Business of Fashion’ and its founder Imran Amed, conducted a dialogue on market analysis where mainstream subjects were discussed around futuristic digital ideas to shape the digital world of trading ahead. In attendance were the British Fashion Council and Council of Fashion Designers of America, Fédération de la Haute Couture et de la Mode of France, Camera nazionale

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Fashion Brands
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Topshop changed the fashion industry, but now it too has been left behind | Anna Cafolla | Opinion

Leigh B. Maynard

When I was growing up in Belfast in the mid-00s, the recently opened Victoria Square shopping centre offered a trifecta of coolness to teenage girls: Topshop, Urban Outfitters and Hollister. While each store had its own appeal, the barometer of desire swung most often towards Topshop. The “Topshop Girl” was ahead of trends, easily cast as the Kate or Cara of her provincial town in a statement chunky necklace or boho gilet. Whether in Belfast’s Victoria Square, the Trafford Centre in Manchester or a concession in a regional department store, Topshop was, for many young women, a beacon of aspiration.

If you lived outside a major city, a pilgrimage into town wasn’t complete without a visit to Topshop. The brand’s flagship store on London’s Oxford Street was the teenage girl equivalent of Lourdes, with three sprawling floors of clothes, shoes and accessories, a cavernous basement housing the brand’s premium

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Fashion Brands
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30 Black-Owned Fashion Brands You Can Support Right Now

Leigh B. Maynard

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This story appears in STYLECASTER’s Activism Issue, starring Jurnee Smollett. Click here for more.  

Protest. Donate. Speak out on social media. Speak up in real life. There’s a lot you can do right now to fight racism, police brutality and discrimination, and while you’re at it, you can also shop from Black-owned fashion brands to support the community and elevate your wardrobe in the process. Black culture is an essential part of the fashion world today, influencing myriad trends and birthing many of the industry’s top designers, models, influencers and celebrities.

Of course, you should first spend your coin donating to anti-racist organizations and other charitable funds, but if you do decide you need a little retail therapy to cope with everything that’s going on in the world, make the effort to shop Black-owned brands whenever possible. And don’t act like you’re doing them a

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Fashion Brands
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M&S Move For Jaeger Could Trigger Scramble To Snap Up Fashion Brands

Leigh B. Maynard

U.K. fashion and food retailer Marks & Spencer (M&S) is closing in on a deal to buy Jaeger, the loss-making fashion brand which is among a host of U.K. fashion retailers that have fallen victim to the impact of the coronavirus pandemic.

M&S could sign an agreement to acquire the classic womenswear brand Jaeger as soon as the end of this week.

However, M&S’s deal is only expected to involve the acquisition of Jaeger’s brand and stock, not its 63 stores and concessions that remained in place following the initial closure of 13 shops in November.

And its acquisition could trigger a scramble among potential U.K. and U.S. investors, who are circling a number of well-known high

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