Fashion’s Big Lifestyle Push

Click here to read the full article.

LONDON — Fashion has always flirted with homeware, but COVID-19, an accelerator for many industry trends, has pushed the category to new heights.

Lockdown has forced some fashion diehards to swap their outfit-of-the-day photos for interior-of-the-day ones, filling their homes with fantastical tablescapes, Gucci pillows and Anissa Kermiche’s tongue-in-cheek Body Language vases.

“People used to only think about how to dress to impress, but they now need to dress their homes, which became accessible to many more virtual eyes. That has undeniably helped [build] our brand awareness on Instagram: Everyone was posting their favorite item and a community was born, without the need to run a marketing campaign,” said Anissa Kermiche, whose ceramics, shaped to resemble women’s body parts. have become one of Instagram’s latest sensations.

According to Isabelle Dubern-Mallevays, the former creative director of Dior Maison and cofounder of luxury design platform

Read More

Why new quarantine rules are ‘disastrous’ for the West End

With nonessential retailers now given the green light by the Government to reopen on Monday June 15, one of the UK’s most famous shopping destinations is on the final countdown to getting back to business. In the West End – which incorporates Oxford Street, Regent Street, Bond Street – around 90 per cent of shops are expected to open their doors for the first time since mid-March on Monday morning.

‘We’re so desperate now to start getting back to some kind of normality,’ says Katie Thomas, Associate Director at New West End Company, which manages London’s biggest shopping district. ‘I completely understand the underlying fears of health and safety. We’ve spent so much time in the lockdown looking at wigs singapore this, which actually is not that long really for bringing in entirely unheard-of measures.’

Thomas is realistic in acknowledging that next Monday won’t spark a swift return to normality.

Read More

These Brands Are Offering Up Pride Fashion With A Capital P

Last year’s Pride celebration marked the 50th anniversary of the Stonewall Riots, culminating in worldwide marches, parades, demonstrations, and weekend-long celebrations.

This year, however, with protests prompted by the killing of George Floyd, Breonna Taylor, and more Black people at the hands of the police, and stay-at-home orders still in effect for many due to the pandemic, Pride month is not looking like those in years past.

That said, now it’s more important than ever to celebrate love and togetherness, whether or not physical Pride parades are taking place. And one easy way to spread all that love book profits around is to put your money toward a good cause — by donating to organizations that honor, advocate for, and benefit the LGBTQ+ community.

With many fashion brands getting in on the celebration with Pride collections, you can also shop for an outfit to match this month, knowing

Read More

Inditex invests in technology to merge online with in-store shopping

MADRID (Reuters) – Zara owner Inditex unveiled a 2.7 billion euro ($3 billion) investment in technology on Wednesday to make it easier for customers to track the items they want, blurring the lines between online and in-store shopping.

Using the fashion retailer’s app, shoppers will be able to browse a specific store’s stock to buy items for collection the same day, reserve a changing room, find garments in store via a map and self check-out using QR codes.

The idea is that sophisticated control of stock and high-tech tools for shoppers to locate items both in store and online will lead to more sales at full-price.

The technology will be rolled out across Inditex’s stores over the next three years, a company spokesman told Reuters.

One billion euros of the investment is earmarked for a proprietary technology platform, the company said.

Inditex uses radio frequency technology, attached as a chip

Read More