Skip to content
Alapomponnette

Alapomponnette

Worldclass Fashion

Primary Menu
  • Fashion & Shopping
  • Fashion Brands
  • Fashion Photograhy
  • Fashion Outfits
  • Fashion Jewelry
  • Fashion Kids
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
  • Home
  • The fight for the fashion archive: Brands, collectors and Gen Z face off
  • Fashion Brands

The fight for the fashion archive: Brands, collectors and Gen Z face off

By Leigh B. Maynard 1 year ago

As fashion has strengthened its role in modern culture, brands are thinking carefully about their archives. In April, fashion house Paco Rabanne revealed it was going to sell NFTs of its most conceptual pieces and use all the profits to fund its archive, including buying back archival garments, sketches, image rights, video and radio recordings of the designer himself and improving preservation and storage. Julie Ann Clauss, a New York-based fashion archivist, with clients including Tom Ford, Marc Jacobs, Gabriela Hearst and PVH-owned Calvin Klein and Tommy Hilfiger, says she has recently been approached for support by emerging, streetwear and activewear labels. A resale site also told Vogue Business that some streetwear brands mine its app for key historical pieces to buy back.

Brands are sometimes facing competition from designers. “Designers themselves love vintage pieces and I know a number of them who do not only collect their own but other pieces of inspiration that they love,” says Mears. Anna Sui has pieces from the Marc Jacobs grunge collection for Perry Ellis (it famously got him fired), while the late Hubert Givenchy collected archival material from Cristóbal Balenciaga, his idol and mentor, she says.

Old is new again

Investing in archival fashion is culturally enriching but also makes good business sense, says FIT’s Mears. Designers often find great inspiration in the archives. Reissues of iconic designs have become a popular tactic for brands. Raf Simons’s archive redux, launched in January 2021, consisted of a reissue of 100 pieces charting 25 years of the designer’s work. Burberry’s future archive, launched last year, features a capsule of classic Burberry signatures reinterpreted by creative director Riccardo Tisci. Prada, Celine and Coach have all recently debuted handbags reimagined from archival styles.

“There’s a lot to be said for archives acting as inspiration for current designers or an opportunity for houses to reissue elements of its glory days,” says archivist Clauss. “Like postmodern art, fashion is obsessed with itself and its references.” Archives allow brands to control their materials and curate their own story more directly, she adds. “It can be a valuable tool for marketing teams, onboarding new employees or raising awareness through retail partnerships, museum exhibitions or celebrity dressing.”

Read More

The rise and rise of personal sourcing

The luxury consumer has never had it so good, as innovation in the personal shopping space transforms the concept of service. We explore new ideas that are gaining traction.

Image may contain: Cushion, and Lamp

For Laudomia Pucci, the founder’s daughter and president of the Emilio Pucci Heritage Hub, archives play a bigger role beyond marketing. While the LVMH group assumed full ownership of the Emilio Pucci brand in June 2021, the archive has always and will continue to belong to the family, Pucci says via a call from the Tuscan countryside at the Villa Granaiolo, where she decided to transfer a part of the brand’s archives, creating a private museum in 2011. The villa also houses a multi-purpose space dedicated to training young talent, students and professors wanting to experiment and express their creativity in the fields of art, fashion and design.

Tags: 1172 Fashion Lagos Nigeria, 1980s Controversial Aerobics -Fashion, Are Murses In Fashion, Arkadsa, Blake Lively Fashion Spt, Daily Fashion Pic, Danse Call Me Old Fashion, Evolutions Of Fashion Models, Fashion Black Tisher For Men, Fashion Blog Athletic, Fashion Blog Sims R, Fashion Brands West, Fashion Cat Accessories, Fashion Designer With Kmart, Fashion Designer Yohji Yamamoto, Fashion Designs Art Themed, Fashion Dressses Only Makes Dresses, Fashion Fabric Suppliers Us, Fashion Figures For Second Life, Fashion For Young Women, Fashion Hello February Graphicsposts, Fashion Institute Of Technology Girl, Fashion Interiors Logo, Fashion Internship Sweden, Fashion Japan 2020, Fashion Line, Fashion Necklaces With Glitter, Fashion Nova Discont Codes, Fashion Nova One Year, Fashion Show Eyebrows, Fashion Stylist In Manila, Fashion Today Jackson, Fashion Week Worldwide Dates 2019, Fashion With Athletic Legs Men, Flushing Fashion City, High Fashion Memes, Hoyoung Thug Fashion, Kelly Slater Wades Into Fashion, Kelly The Office Fashion Show, Kylie.Jenner Fashion Nova Commercial, Lolita Fashion From Amazon Reddit, Pink Foil Janoski Fashion, Plus Size Fashion Summer 2017, Plus Sizewomen'S Fashion Clothing, Russian Fashion Freaks, Secondlife Black Fashion, Street Wear Fashion Brands, Teen Vogue Non Binary Fashion, The Outsiders Tv Show Fashion, Tn, When To Use Fashion Tape, Womens Fashion With Green Sandles

Continue Reading

Previous Authentic Brands Group sues checkout startup Bolt
Next Ten Top Brands To Discover
September 2023
M T W T F S S
 123
45678910
11121314151617
18192021222324
252627282930  
« Aug    

Archives

Recent Posts

  • Fashion Seasons In India
  • Navigating the World of Insurance: Unveiling the Essentials of Commercial Vehicle Insurance and Poslaju Roadtax
  • Beyond Fashion and Trends – The Elements of Style
  • Current Trends in Wedding Photography
  • Mustard Pie Clothing – The Secret Behind the Successful Boutique Girls Clothing Brand

BL

web developers

cash for junk cars

sell my car Brisbane

towing near me

car buyers

tyre shops near me

car wreckers Gold coast

ford wreckers

Tags

Andres Ankle Jeans Fashion Nova Argonian Fashion Eso Baum Und Pferdgarten Fashion Show Biology To Fashion Article Black Shoes Casual Fashion Buzz Fashion Barstow Cats Model Fashion 2020 Color Bleeding Clothes Fashion Cum Town Fashion Podcast Cute Keychain Fashion Does Cato Fashion Drug Test Fall Fashion Trends Seattle Fashion Blog Doctor Fashion Design Degree 08096 Fashion Designing Uni In Lahore Fashion Dresses 2017 Tumblr Fashion For Shuggie Lyrics Fashion Jewelry Wholesale Manhattan Fashion Of The 2000 Fashion Stackable Enamel Rings Forever 21 Summer 2016 Fashion French Fashion Series Gold Lariat Necklace Fashion Jewelry Go To Pieces Fashion High Fashion Using Lines Inditex Fashion Group Wiki Korean Fashion Fall Asian Korean Mens Fashion 2014 Kylesonthemove Kyle Fashion Flickr Lady Fashion Flohmarkt Erfahrungen Lea Chen Wharton Fashion Mejores Street Fashion Models Names Men'S Coachella Fashion Pastel Men'S Corporate Fashion Summer Mens Fashion Wrist Bands Mens Rubber Boots Fashion Oscars Fashion Gallery Persian Man Fashion Pittsburgh Fashion Trucks Platform Wedges Korean Fashion Plus Size Fashion *Mall Reddit Historical Fashion Sexy Crossdresser Fashion Techies Fashion Guys The Fashion Project Iowa

getlinko

alapomponnette.com | Magazine 7 by AF themes.

WhatsApp us