For many of this year’s Forbes 30 Under 30 Asia: The Arts list honorees, style and sustainability go hand in hand. Some have even seen opportunity in building businesses catering to environmentally conscious Gen-Z consumers.
Best friends Evangeline Titilas and Samantha Lorking-Tanner cofounded fashion label With Jéan in 2017. Sold exclusively online and shipped globally in biodegradable packaging, With Jéan was born after the duo were inspired to build a fashion brand committed to ethical and sustainable production, initially investing A$3,000 ($2,200) each.
The label doesn’t follow a typical fashion calendar, launching six to seven drops comprising 10 to 15 pieces per year, thereby minimizing wastage by not overproducing.
With Jéan’s youthful apparels also enjoy a cult following among 456,000 Instagramers and its new styles often sell out in minutes. Seen on celebrities including Bella Hadid, Jenna