Fast Fashion Retailer Shein Has Now Surpassed Amazon in App Downloads

  • Fast fashion retailer Shein gained more monthly app downloads than Amazon and Shopify this year.
  • The company is reportedly valued at $100 billion, more than Zara and H&M combined.
  • Shein operates with an on demand model, which allows it to track customer trends in real time.

Chinese fast fashion company Shein is gaining on some of the biggest ecommerce players in the game.

Shein’s monthly app downloads outpaced those of Amazon Shopping and Shopify’s Shop app in February, March and April, according to a report from Bernstein.

Through April, Shein has gained 4% more app downloads than Amazon Shopping, while Shopify’s Shop app downloads have slowed. From January to April of this year, Shein had 13.8 million app downloads, compared to 9.2 million during the same period in 2021 — a 50% jump. Meanwhile, Amazon Shopping had 13.3 million and 13.2 million downloads during those periods respectively, an increase of

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Digital First Retailer Brings Store Pop-Up to the Metaverse, along with Exclusive NFT Debut

LOS ANGELES , May 24, 2022 /PRNewswire/ — Youth retailer, Pacsun, has been fully embracing the metaverse as a major touchpoint to interact with its core Gen Z consumer. Catering to a fully digital generation, Pacsun understands that Gen Z values their virtual identities just as much as their physical identities, and with that, has concentrated on building its rapport in digital space through VR and AR experiences, development of its own video game and NFTs, a dedicated experience on Roblox with PACWORLD, being the first fashion retailer to accept cryptocurrency, social media engagement, as well as securing its first plot of land in The Sandbox which was teased recently, and more.

Pacsun’s Virtual Shop in ComplexLand

Now, Pacsun is entering into another first for the brand by joining ComplexLand 3.0 in the Metaverse. Pacsun

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The Buzzyworthy Korean Fashion Brands To Have On Your Radar

Photo credit: Temi Oyelola

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The global popularization of Korean culture, often referred to as the “hallyu” wave, may have started with K-pop, K-dramas and foods like kimchi, but now that’s extending to Seoul-based clothing brands that have been spreading the country’s fashion sensibilities to a global audience.

From edgy (and affordable) street style to upscale luxury brands gracing Fashion Week runways and magazine editorial pages—and everything in between—Korean fashion brands have commanded international attention. Even the mecca of fashion events, New York Fashion Week, includes a “Concept Korea” runway where brands like KYE have seen success, signing multiple business deals with New York showrooms, per The Korea Herald.

Not to mention, fashion-forward celebrities like Rihanna have been spotted wearing brands like Gentle Monster. Plus, major global retailers

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Julia Fox on why she went food shopping in her underwear

Julia Fox just went food shopping (as you do) and, well, the internet can’t stop talking about it. Why? Because she went in her underwear. Yep, no word of a lie. Fashion’s favourite It-girl has gone and delivered yet another unexpected style moment and her reasoning is downright iconic.

Now, let me set the scene for ya. Julia’s been serving a whole loooooad of lewks lately, including a NSFW naked dress, a flame bralette worn with a pair of Lady Gaga-worthy platforms and, I mean, who could forget her DIY jeans tutorial where she cut off the waistband and wore it as a top? Like we said, iconic. And for her latest outing in Los Angeles, she’s gone and upped the ante once more.

While your regular supermarket ‘fit might be a pair of leggings and slouchy t-shirt, Julia’s walking to the beat of her own drum, emerging from a

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