- Fast fashion retailer Shein gained more monthly app downloads than Amazon and Shopify this year.
- The company is reportedly valued at $100 billion, more than Zara and H&M combined.
- Shein operates with an on demand model, which allows it to track customer trends in real time.
Chinese fast fashion company Shein is gaining on some of the biggest ecommerce players in the game.
Shein’s monthly app downloads outpaced those of Amazon Shopping and Shopify’s Shop app in February, March and April, according to a report from Bernstein.
Through April, Shein has gained 4% more app downloads than Amazon Shopping, while Shopify’s Shop app downloads have slowed. From January to April of this year, Shein had 13.8 million app downloads, compared to 9.2 million during the same period in 2021 — a 50% jump. Meanwhile, Amazon Shopping had 13.3 million and 13.2 million downloads during those periods respectively, an increase of