Boost Your Business with Trendy Eyewear
As a retailer, keeping your merchandise assortment fresh and on-trend is crucial for driving sales and customer excitement. One product category that is always in style? Fashionable eyewear. Stocking the latest sunglasses and eyeglass looks means you can boost your business in several ways.
Attract New Customers
Every time a customer visits your store, they are making a quick judgment about whether your product selection looks current and appealing or out-of-date and bland. Having an eye-catching display of stylish sunglasses is an easy way to create a positive first impression that attracts people inside.
Sunglasses are relatively affordable accessories, making them an impulse purchase for people who may not have initially planned to buy anything. But seeing your trendy eyewear options tempts them to treat themselves or get a fun new look for the season.
Increase Average Transactions
Besides driving more foot traffic, sunglasses and eyewear provide an excellent opportunity to increase your average transaction sizes and revenues. They make for an easy add-on sale when displayed properly near your checkout area.
Let us say a customer is purchasing apparel or other items. The experts at Olympic Eyewear say that having bulk designer sunglasses arranged as impulse buys gives you the chance to encourage an incremental purchase before they leave. Even a few extra $10-20 sunglasses sales per day add up significantly over the course of a month or year.
Create Brand Buzz
There is just something exciting about exclusive, limited-edition sunglasses that people love showing off and talking about with their friends. Frequently updating your sunglasses selection with small batches of unique styles means you create product launches customers look forward to.
Make a big promotion out of your new seasonal sunglasses. Share the new looks all over social media. You will drum up major buzz and curiosity from your audiences who rush in to check out the latest shades everyone will be raving about.
Easy to Bundle and Cross-Sell
Sunglasses also provide the perfect add-on product for increasing basket sizes when cross-selling related accessories and apparel. They pair naturally with complementary items like:
- Sun hats, visors, and caps.
- Beach bags, totes, and outdoor gear.
- Athletic and active apparel.
- Hair accessories, bandanas, and wraps.
Easily create stylish cross-merchandised looks using sunglasses as the starting point. Have your staff make bundled product recommendations to customers at the point of purchase.
High Profit Margins
On top of all their merchandizing and style benefits, sunglasses are also just a highly profitable product category with strong margin potential. Even if you are purchasing bulk designer sunglasses from your suppliers, you can still price them at a premium that customers are willing to pay for exclusive, trendy designs.
Do not be afraid to mark up your prices accordingly on limited-run or customized eyewear. Their affordable cost makes them an impulse purchase with big profit-making ability when done correctly.
Conclusion
Refreshing your sunglasses and eyewear assortment with the latest looks and styles means you breathe new life and excitement into your overall product offerings. Leverage this high-visibility accessories category to increase foot traffic, sales, brand hype and customer loyalty. Sunglasses are always in fashion, so make it a focal point of your merchandizing strategy.
Use sunglasses as an affordable way to show your fashion-forward thinking and ability to capitalize on trends at the moment they’re hot. In such a sensory-driven retail environment, visual merchandizing is everything. Sunglasses offer the perfect vehicle for flexing your style capabilities front-and-center, where they attract new customers and elevate perception of your entire brand. Make eyewear as core to your business as your apparel or any other products you sell.