Spangenberg will begin the function on 11 July. She joins from Nike, exactly where she was chief service provider owning joined as a merchandiser. She earlier labored at Hole and Macy’s.
She will direct Deckers’ style life style models, with a focus on solution diversification, purchaser adoption, and franchise evolution throughout a tightly-managed omnichannel market.
The US manner group owns numerous other names which include footwear manufacturers Hoka A single and Teva.
Spangenberg will report to Dave Powers, CEO and president of Deckers Brand names.
Powers stated: “Anne is a established marketplace leader who has performed a meaningful position in producing and reworking merchandising features throughout types, channels, and marketplaces. Importantly, she provides to Deckers an innate comprehension of the customer and the ability to competently employ method in alignment with the most recent fashion and life-style tendencies.”
Spangenberg mentioned: “With important option in advance for UGG, I search ahead to driving this currently immensely prosperous enterprise towards its upcoming stage of development. The brand’s one of a kind blend of solid customer demand, a loyal and growing consumer base, and the ability to innovate both new and current franchises presents me confidence in our functionality to even more elevate UGG via disciplined and strategic world market management while creating on remarkable degrees of global manufacturer warmth.”