Fashion designer, photographer and band join forces to create a magical summer utopia

The innovative perform is identical regardless of the purpose

Each Kantakoski and Saarnia have been confronted with a new job as video clip administrators, so they reflected on how the roles of fashion designer and photographer vary from that of director.

‘The video get the job done system was a lot more human-centred and demanded additional workers administration. Trust in just about every member of the crew was also essential in purchase to collect content for the movie. The timeline for this course of action was shorter than for a selection, though the movie took six months from commence to complete. Nevertheless, I consider the imaginative procedure is at the heart of it, and it is really genuinely no various from developing clothes: You ideate, you arrive back again and you ideate all over again. Artistic operate is all about thinking’, Kantakoski sums up.

They say that a Grasp of Arts diploma prepares you for a wide wide variety of do the job. Mortti Saarnia states that they did not learn video photography in the course of their pictures experiments, but in their case the entire entire world of shifting photos was born out of a passion for film and music videos.

‘In this video clip, I failed to shoot at all, but we had a talented cinematographer Kim Saarinen, who was intensely concerned in the artistic decision-earning. My part was to get total management of the predicament, producing certain that the footage we saw on camera matched the vision. It’s influenced by every little thing from the lighting to the color of the carpet and the purchase of the performers. What is crucial to cut, what moves the story forward – the queries are endless’, states Saarnia.

‘Photography is my terrific 1st appreciate, but videography and directing have occur into my everyday living to continue to be. Online video and filmmaking is a true collaboration, contrary to images, wherever the photographer decides every thing alone. This type of collaboration has quickly come to be my favorite way to function.’

This August, Saarnia is co-directing jointly with screenwriter and Aalto alumna Taimi Nevaluoma, who graduated in 2019. Saarnia directs the digital camera and Nevaluoma directs the actors.

For Saarnia, pictures and directing have a good deal in widespread: The two command scenarios, men and women and gentle. What matters most, they say, is a bold eyesight, swift decision-producing and “the capacity to glimpse at the vision in front of you by a cinematic or photographic body”. The video clip-producing process has been instructional for both of those creators in lots of approaches. ‘The most difficult portion is creating major illustrations or photos and stretching fact with little revenue. The good thing is, it’s not not possible.’

Soon after the video clip production, Kantakoski and Saarnia ongoing their collaboration with Suistamon Sähkö. Kantakoski designed the band’s new touring costumes, and the duo intended the visuals for the album with each other. In between the collaboration new friendships have also been cast. ‘Definitely the best factor has been the men and women, the ordeals and the wild and absolutely free performing atmosphere. I definitely enjoy these things’, suggests Saarnia.