Get summer shopping in the city

Get summer shopping in the city

published : 28 Mar 2022 at 04:30

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photo courtesy of The Mall Group

© The Bangkok Post
photo courtesy of The Mall Group

The Mall Group is holding the “Summer-cation” campaign which has turned the shopping mall into a land of imagination, at all branches of The Mall (except Ramkhamhaeng), Emporium, EmQuartier and Paragon until April 6.

Shoppers are invited to the “Pops-perience” pop-up space which presents a variety of fun experiences and exclusive trendy summer items from leading fashion and lifestyle brands, with special promotions and surprising activities.

They include the “Summer-cation AR Hunting Game” where augmented reality technology has been incorporated to offer a realistic experience of summer vacation. Shoppers are free to participate to win over 30,000 prizes, worth a total of 6.5 million baht.

Exclusively on Saturdays and Sundays at 3pm, they will have a chance to win the “Wow” prizes which include Bangkok-Samui return air tickets for two from Bangkok Airways; a two-night stay at AWC’s hotels; electric appliance; IT gadgets; lifestyle, beauty and fashion items from leading brands; and e-coupons worth 100 to 1,000 baht.

Shoppers will also enjoy new decorations that bring summer vibes to the department stores in a different fashion. The ambience of The Mall is enlivened with “The Happy Face” characters which are presented through wicker works.

“Magical Forest” is the decorative theme for both Emporium and EmQuartier where the legendary Himmapan forest from Thai literature is portrayed through copper wire sculptures of trees and mythical creatures, which are enhanced with green and pink neon lighting.

At Paragon, the “Whimsical Summer Building” is designed to offer shoppers an escape from reality into a dream summer vacation heightened with colourful European and Thai-style art.