The merry parade of young Hollywood in bucket hats, tie dye shirts and cowboy boots is upon us again but the dark side of summer music festivals extends beyond Kanye’s last minute cancellation as headliner at Coachella. The waste associated with the summer festival period is an environmental nightmare.
Thrifting website thredUP conducted a study, the Festival Fashion survey, which found that an estimated 1 in 4 Americans plan to attend a music festival or concert this year. The season kicks off this weekend with Coachella. The study’s more worrying statistics reveal that 42 percent plan to buy a new festival outfit and nearly 1 in 3 say they buy festival outfits that they’ll only wear once, and this includes 40 percent of Gen Z.
The study relied on third-party retail analytics firm GlobalData and surveyed 2,000 American aged 18 and over in February 2022, asking questions about their shopping