In the eyes of H&M and Simone Rocha, looking chic should be a family affair. Following previous collaborations with Giambattista Valli and Johanna Ortiz, H&M is launching a new collection with London-based fashion designer Simone Rocha this March. The styles run the gamut from daywear to formal attire and will be made for all ages, and the full lookbook dropped today for us to ogle.
Those familiar with Rocha’s signature silhouettes, pearl embellishments, and ethereal fabrics will recognize her imprint on the collection. There’s a warm color palette of creams, reds, pinks, and black and a mix of fabrics from tulle to tweed. Whether sparkling accessories, neoprene handbags, or moody floral blouses are on the brain—the H&M x Simone Rocha delivers. The designer reportedly reflected on previous collections, “dissecting and rebuilding iconic pieces into new propositions” for a fresh output that retails from $7.99 to $349.
A forthcoming campaign for the collaboration will feature Daisy Edgar-Jones of Normal People, Adwoa and Kesewaa Aboah, Tess McMillan, Faye Wei Wei, Francesca Hayward and Kelsey Lu. Ahead, we scored behind-the-scenes images from the campaign, so consider this your first look at the collection’s soon-to-be sold-out goods.
Besides the bank account-friendly price tag, Rocha’s H&M collaboration has a piece for everyone in your circle. There’s womenswear, menswear, and kids clothing in the lineup. Each piece is meant to complement each other, such as his and hers trench coats and miniature versions of adult ensembles. Inclusivity is at the core of the collection. “In Rocha’s work, community is central, and this collection encapsulates this sense of kinship, togetherness and warmth,” according to the brand’s press release.
The Simone Rocha x H&M collection will be available in-stores and at hm.com on March 11, 2021.
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