If you’ve Googled ethical clothing brands, chances are you’re likely looking to focus on making more sustainable and conscious shopping choices in 2021.
You need only watch David Attenborough’s most recent documentary, Life on Earth, to know that sustainable fashion and the future of the industry is a talking point. So, question: how can we all be more mindful consumers, and reduce our fashion carbon footprint, too?
One way is by doing your research and arming yourself with the right information. For example, did you know that there’s a difference, albeit some overlap, between ethical and sustainable fashion?
As Paul Alger MBE, international business director of the UK Fashion and Textile Association explains, “Sustainability is about being kind to the planet and making the best use of the world’s limited natural resources. Lots of other terms come to mind including ‘green growth’ and the ‘circular economy’ which especially focusses on recycling and upcycling. Alternative non-fossil and non-nuclear forms of energy are important here,” he explains.
“Ethical fashion or production, on the other hand, is about being kind to people, notably the people who make our clothes and textiles. In Europe and North America, when we talk about sustainability, we think of people and planet.”
Top tip: as well as supporting ethical brands, check out vintage stores, charity shops, and car boot sales. Buying second-hand is a great way to shop ethically, too. But in the meantime: shop our edit of our fave brands doing good for, as Paul says, both people and planet.
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