Skip to content
Saturday, May 28, 2022
alapomponnette alapomponnette

Worldclass Fashion

May 27, 2022

Manufacturer of Shapewear and Waist Trainers

May 27, 2022

Fast Fashion Retailer Shein Has Now Surpassed Amazon in App Downloads

May 26, 2022

PACSUN OFFERS CURATED SHOPPING EXPERIENCE DURING THE RETURN OF COMPLEXLAND 3.0

Primary Menu
  • Fashion Photograhy
  • Fashion & Shopping
  • Fashion Jewelry
  • Fashion Brands
  • Fashion Outfits
  • Fashion Kids
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
  • Home
  • EARTH DAY What the latest research says about shoppers’ attitudes to sustainability
Fashion Brands

EARTH DAY What the latest research says about shoppers’ attitudes to sustainability

April 23, 2022
Leigh B. Maynard
Read Time : 8 Minutes

Table of Contents

  • The importance of sustainability: Accenture study
  • Concerns about the costs of sustainability: Bazaarvoice
  • CASE STUDY Joules’ takeback and resale programme
Shoppers worry they cannot afford to shop in a sustainable way, Bazaarvoice research suggests. Image: Fotolia

Shoppers worry they cannot afford to shop in a sustainable way, Bazaarvoice research suggests. Image: Fotolia

Shoppers want to buy more sustainably, but there are suggestions that they may not be able to afford to do so in a cost-of-living crisis. Two different pieces of research out to mark today’s Earth Day consider shopper attitudes towards sustainability. We take a look at their findings and share an example of what fashion brand Joules is doing in order to improve its sustainability.

Related Posts:

  • Sustainable Fashion: The cost of being good

 

The Earth Day campaign is this year calling for investment in the planet in order to reach net zero greenhouse gas emissions by mid-century – and keep global temperatures below 1.5 degrees celsius. It supports the Paris Agreement on climate change to achieve those reductions by 2030. 

The importance of sustainability: Accenture study

More shoppers (64%) are concerned about the outlook for the environment than are concerned about their own financial situation (54%), their health (40%) or the health of others (47%), according to a study from Accenture. 

 

The study questioned more than 2,000 UK adults and found that almost a third (31%) said that compared to two years ago, they were more likely to shop in line with their personal values and ethics, and a third (32%) said that they had greater expectations of brands and retailers to report on the impact of the business activities upon the environment. Only 9% of people in the UK agree with both statements, but 53% agreed with at least one.

 

Two-thirds (63%) of UK shoppers say they are buying secondhand, recycled and refurbished products or are upcycling their existing items more than they did two years ago. That’s higher among those facing budget pressures (67% vs 56%). Some 38% said that they were regifting or taking more items to charity shops than before the pandemic.

 

Food and grocery retailers make it easier than any other sector to understand which products are the most sustainable, according to 62% of respondents – with takeaway food brands ranking lowest (43% said they made it difficult). When asked how that should be communicated, the largest group of shoppers (42%) said they wanted to see a sustainable icon, such as a recycling symbol, to show which products and services are most sustainable when shopping online. 

 

Oliver Grange, consumer goods strategy and consulting lead for Accenture in the UK & Ireland, says: “Two years on from the start of Covid-19 and six months on from COP26, it is clear that consumers are becoming more mindful of how they shop. Our research shows that, not only do brands have a responsibility to enable customers to consume more sustainably, there is a significant commercial opportunity for those that do so. 

 

“Consumers are increasingly expecting their values to be reflected back to them when making purchasing decisions, though this must be done authentically. Brands must ensure they embed sustainability considerations into their growth plans whilst providing clear, transparent information on the environmental impact of products to show they’re truly committed to a sustainable future.”

 

Concerns about the costs of sustainability: Bazaarvoice

UK shoppers want to buy more sustainably, but struggle to balance this with the rising cost of living, a Bazaarvoice survey of 1,000 members of its Influenster community suggests. Given the choice, it found 44% would ditch fast fashion and switch to more sustainable clothing options – but they simply can’t afford the difference in cost.

 

The study found that two thirds of respondents recognised the negative impact fast fashion companies have on the planet (66%), but found that the higher prices (62%) and general availability of more sustainable and eco-friendly product alternatives (42%) stood in their way.  Almost a quarter (22%) said size inclusivity drove their fast fashion purchases.

 

The lack of awareness around fast fashion’s attempts to act sustainably has also increased the dilemma felt by consumers. In fact, half have not heard about the recycling initiatives set up by fast fashion brands to combat their large carbon footprints.Conversely, there is a feeling that more could be done by sustainable brands to make eco-conscious shopping more financially viable. 

 

Four in five consumers are more likely to make a sustainable switch if they were offered incentives (83%), such as discounted items for participating in recycling programmes.

 

More consumers believe that brands use sustainability programmes as a marketing ploy (29%) than believe brands are actually being mindful of their ecological footprint (22%). However, almost half look through brand websites to find out about their sustainable practices (41%).

 

Ed Hill, SVP EMEA at Bazaarvoice, says: “In recent years we’ve seen that consumers don’t just want to shop, they want to support and shop from brands whose values and beliefs mirror their own. As we see the cost of basic necessities increase across the UK, it understandably puts consumers in a predicament as they try to balance ethics with the income they have at their disposal.”

 

He adds: “It’s important that brands and retailers are either able to offer sustainable options that are affordable, or that they are able to take the guilt out of fast fashion purchases by properly promoting—and following through on—their sustainability commitments. To build trust, companies ultimately need to do more than just talk the talk, they need demonstrate their willingness to contribute to the greater good. But they must do so in a way that’s authentic, transparent, and backed by actions that drive real change.”

 

CASE STUDY Joules’ takeback and resale programme

Fashion brand Joules is working with Reskinned to launch a ‘Joules ReWear’ take back and resale programme  that it says will enable its customers to invest in the planet, in line with this year’s Earth Day objectives.

 

Customers can start returning items now for their discount off new products. Returned items will then be re-sold ‘good as new’, or otherwise repurposed or exported. The Joules ReWear re-sale platform is due to launch later this year, allowing shoppers to purchase those pre-loved items ready for a new home.

 

Ruby Fowler, corporate social responsibility manager at Joules, says: “We recognise the huge importance of doing what we can to reduce waste and improve the circularity of our industry, and Reskinned’s efforts align closely with our own strategy and our wider Responsibly Joules framework. This sits at the heart of everything we do, and will continue to be critical as we work hard to deliver value for all our different stakeholders into the future. We can’t wait to see the success that we hope this partnership brings.”

 

Matt Hanrahan, chief executive of Reskinned, says: “At Reskinned we make it easy for brands and their customers to maximise the reuse potential of the many garments already out there. If we can’t reuse them, we’ll recycle them responsibly. It’s great to be working with Joules who clearly share our commitment to creating a more sustainable and circular clothing future.”

Tagged in : 1172 Fashion Lagos Nigeria 1980s Controversial Aerobics -Fashion Are Murses In Fashion Arkadsa Blake Lively Fashion Spt Daily Fashion Pic Danse Call Me Old Fashion Evolutions Of Fashion Models Fashion Black Tisher For Men Fashion Blog Athletic Fashion Blog Sims R Fashion Brands West Fashion Cat Accessories Fashion Designer With Kmart Fashion Designer Yohji Yamamoto Fashion Designs Art Themed Fashion Dressses Only Makes Dresses Fashion Fabric Suppliers Us Fashion Figures For Second Life Fashion For Young Women Fashion Hello February Graphicsposts Fashion Institute Of Technology Girl Fashion Interiors Logo Fashion Internship Sweden Fashion Japan 2020 Fashion Line Fashion Necklaces With Glitter Fashion Nova Discont Codes Fashion Nova One Year Fashion Show Eyebrows Fashion Stylist In Manila Fashion Today Jackson Fashion Week Worldwide Dates 2019 Fashion With Athletic Legs Men Flushing Fashion City High Fashion Memes Hoyoung Thug Fashion Kelly Slater Wades Into Fashion Kelly The Office Fashion Show Kylie.Jenner Fashion Nova Commercial Lolita Fashion From Amazon Reddit Pink Foil Janoski Fashion Plus Size Fashion Summer 2017 Plus Sizewomen'S Fashion Clothing Russian Fashion Freaks Secondlife Black Fashion Street Wear Fashion Brands Teen Vogue Non Binary Fashion The Outsiders Tv Show Fashion Tn When To Use Fashion Tape Womens Fashion With Green Sandles

Related Articles

April 6, 2022

Luxury brands join Decentraland‘s Metaverse Fashion Week

April 15, 2022

6 Sustainable Indie Fashion Brands To Support All Year Round

April 16, 2022

Top 5 Travel and Fashion Influencers to Follow : FashioNectar

Post navigation

Previous Previous post: Fashion show helps raise money to send kids to prom
Next Next post: How to find brands you can trust
May 2022
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Apr    

Categories

  • Fashion & Shopping
  • Fashion Brands
  • Fashion Jewelry
  • Fashion Kids
  • Fashion Outfits
  • Fashion Photograhy
  • shopping
  • Technology
  • Wedding

Archives

  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • March 2020
  • November 2018
  • October 2018
  • January 2017

Recent Posts

  • Dave Matthews Band double shot, fashion show, Justin Moore and more
  • Fashion: Stunning outfits to wear to a wedding this summer
  • Stacey Solomon talks new Primark range, fashion sustainability and kids clothes
  • This Thai-American Jewelry Designer Celebrates The Uniqueness Of Pearls And Precious Stones
  • Shop Nordstrom’s Exclusive Brand for Designer-Like Finds

Tags

Andres Ankle Jeans Fashion Nova Argonian Fashion Eso Baum Und Pferdgarten Fashion Show Biology To Fashion Article Black Shoes Casual Fashion Buzz Fashion Barstow Cats Model Fashion 2020 Color Bleeding Clothes Fashion Cum Town Fashion Podcast Cute Keychain Fashion Does Cato Fashion Drug Test Fall Fashion Trends Seattle Fashion Blog Doctor Fashion Design Degree 08096 Fashion Designing Uni In Lahore Fashion Dresses 2017 Tumblr Fashion For Shuggie Lyrics Fashion Stackable Enamel Rings Forever 21 Summer 2016 Fashion Gold Lariat Necklace Fashion Jewelry Go To Pieces Fashion High Fashion Using Lines Inditex Fashion Group Wiki Korean Fashion Fall Asian Korean Mens Fashion 2014 Kylesonthemove Kyle Fashion Flickr Lady Fashion Flohmarkt Erfahrungen Lea Chen Wharton Fashion Mejores Street Fashion Models Names Men'S Coachella Fashion Pastel Men'S Corporate Fashion Summer Mens Fashion Wrist Bands Mens Rubber Boots Fashion Oscars Fashion Gallery Persian Man Fashion Pittsburgh Fashion Trucks Platform Wedges Korean Fashion Plus Size Fashion *Mall Reddit Historical Fashion Sexy Crossdresser Fashion Techies Fashion Guys The Fashion Project Iowa Top Fashion Brands On Ebay Wsj March 2019 Women'S Fashion Www.Venus Swim And Fashion

https://www.godsseo.my.id/category/faktor-peringkat-google/

Visit Now

mainframe computer

BL

LP

TL

Intellifluence Trusted Blogger
alapomponnette.com All rights reserved Theme: News Base by Themematic
Saturday April 23, 2022
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT