How Pallavi Golla Found an Untapped Market in Kids Activewear

Dying to Ask Podcast: How Pallavi Golla Found an untapped market in kids activewear



HARRIS’ SENATE SEAT. THEY SAY NECESSITY IS THE MOTHER OF INVENONTI SOMETIMES IT’S A MOTHER WITH A NEED WHO CREATES THE PROCTDU PEOPLE DIDN’T KN TOWHEY WERE MISSING. PALLAVI GOLLA IS FOUNDER OF LARK ADVENTUREWEAR FOR KIDS. SHE’S ONHE T DYING TO ASK PODCAST THIS WEEK. HERE’S A PREVIEW. SO YOUR COMPANY BASICALLY FIEDLL A NEED FOR PRODUCT, THOUGH, AS A NEW MOM YOU WENT OUT TO TRY TO FIND AND FOUND OUT IT DIDN’T REALLY EXIST. PALLAVI: YEAH, THAT’S CORRECT, SO A LITTLE BIT OF BACKGROUND, I HAD A SON SIX YES O.AR WE WOULD BE OUT AND ABOUT. HE WOULD GET HOT AND STICKY AND EATYSW IN HIS REGULAR COTTON ONESIES OR SLEEPERS WHILE I WOULD STAY DRY IN MY ACTIVEWEAR. AND I JUST WANTED TO FIND A SOLUTION TO THE PROBLEM AND THE SOLUTION WAS THIS TEXTILE THAT WE CREATED IN THIS CLOTHING THAT WE CREATED A LARK ADVENTURE REWE USING OUR SOFT TECH BAMBOO. DEIRDRE: IT’S INTERESTING AS YOU CAME FROM THE WINE INDUSTRY, NOT FROM A RETAILER FASHION BACKGROUND AT ALL. WHAT’S THE NUMBER ONE TIP YOU WOULD VEGI TO PEOPLE WHO DON’T NECESSARILY HAVE A BACKGROUND IN SOMETHING THEY WANT TO CREATE, BUT LIKE REALLY FEEL PASSIONE ABOUT IT? PALLAVI: YEAH, I WOULD SAY, GIVE YOURSELF GRACE AND ALSO JUST TAKE IT AS IF YOU’RE A STUDENT OF THAT INDUSTRY OR YOU KNOW PRODUCT, SO I JUST SAID, CAN I SOLVE THIS PROBLEM TO START AND I TOOK VERY SMALL BABY STEPS . LIKE IT JUST CREATED IT MEANT LIKE COLD CALLING TEXTIL COMPANIES AND TALKING TO EVERYONE I KNEW THAT HAD SOME RELATION TO THE APPAREL INDUSTRY TO TRY TO LEARN AS MUCH IAS COULD GOING INTO IT, SO I COULD TALK THE TALK AND TALK TO THE RIGHT CONNECTIONS AND THEN. I SLOWLY FIGURED OUT SOLUTNSIO TO PROBLEMS, AND IT DID TAKE ME ABOUT A YEAR TO GET UP ON MY FEET, YOU KNOW AND FIGURE TOU WHAT I WAS DOING, BUT WAI S ALWAYS JUST EAGER TO LEARN. ASKED WHAT SEEMS LIKDUE QUESTIONS AND YOU KNOW JUST KEEP , MOVING FORWARD TOWARDS YOUR GOAL AND HAVE A SOLUTION MIND THAT YOU’RE TRYING TO SOL. DEIRDRE: A LOT OF PEOPLE FEEAL LITTLE STALLED, PEESCIALLY POST PANDEMIC. WHAT’S THE SOMETHING YOU WOULD TELL PEOPLE TO ENCOURAGE THEM TO REALLY GO AFTER SOMETHING BIG. PAAVLL YEAH I WOULD SAY DON’T , QUIT YOUR DAY JOB, MAKE SURE YOU HAVE SOME SECURITY, BUT AT E THSAME TIME, YOU KNOW IT DOES. INVOLVE JUST CONTINUED PERSISTENCE EVEN SIX YEARS INTO THIS BUSINESS AND WE’RE A LARGE BUSINESS NOW YOU KNOW THERE’S ALWAYS GOING TO BE PITFALLS,ND IF YOU HAVE YOUR EYE ON THE PROBLEM THAT YOU ARE TRYING TO SOELV LIKE, I WANT THIS SOLUTION IN THE MARKETPLACE, YOU KNOW, HOPEFULLY, YOU FIND DIFFERENT WAYS TO TACKLE THE PROBLEM AND GET TO YOUR END RESULT THAT YOU’RE LOOKING FOR, WHICH IS EITHER A PRODUCT OR YOU KNOW, A BUSINESS IDEA COMING TO FRUITION OR CTOUSMERS. DEIRDRE: SCAN THAT QR CODE TO GO RIGHT TO THIS WEEK’S PODCAST EPISODE, OR SEARCH “DY

Dying to Ask Podcast: How Pallavi Golla Found an untapped market in kids activewear

Ever had a great idea but didn’t know where to start?That’s called being an entrepreneur.The successful ones start somewhere and often end up with a company or product that seems to have followed a linear path. The reality is that business journeys rarely make sense.But there are some hacks to launching products that tend to work and Pallavi Golla is sharing those secrets in this Dying to Ask podcast episode. Pallavi is the founder of Lark Adventurewear. Lark makes breathable activewear for kids. Pallavi’s son was 4 months old when she noticed he’d get really sweaty in his cotton onesies. She looked for more breathable materials to dress him in and struggled to find any that met her family’s needs.So, she created it. But, designing activewear for kids wasn’t easy. Most adult workout clothes contain chemicals to make them “breathe” during sweaty workout sessions. That fabric wouldn’t work on a little kid’s skin.Pallavi had zero background in fashion or textiles. But, in six years, she’s created and trademarked a fabric called Softek and is the driving force behind a seven-figure online kids clothing company that is expanding to adult clothes too. In this episode, Pallavi shares how she used knowledge from a background in hedge funds and the wine industry to propel Lark Adventurewear to success. On this Dying to Ask: Pallavi Golla’s advice for entrepreneurs coming out of the pandemicWhy she’s against quitting your day job to follow a dreamHow she gives herself grace to make mistakesHow to mine your resume for hidden skills that might help you start a businessAnd how to handle the people in your life who think you’ve lost it when in fact you might be about to find your next big thingOther places to listenCLICK HERE to listen on iTunesCLICK HERE to listen on Stitcher

Ever had a great idea but didn’t know where to start?

That’s called being an entrepreneur.

The successful ones start somewhere and often end up with a company or product that seems to have followed a linear path. The reality is that business journeys rarely make sense.

But there are some hacks to launching products that tend to work and Pallavi Golla is sharing those secrets in this Dying to Ask podcast episode.

Pallavi is the founder of Lark Adventurewear. Lark makes breathable activewear for kids.

Pallavi’s son was 4 months old when she noticed he’d get really sweaty in his cotton onesies. She looked for more breathable materials to dress him in and struggled to find any that met her family’s needs.

So, she created it.

But, designing activewear for kids wasn’t easy. Most adult workout clothes contain chemicals to make them “breathe” during sweaty workout sessions. That fabric wouldn’t work on a little kid’s skin.

Pallavi had zero background in fashion or textiles.

But, in six years, she’s created and trademarked a fabric called Softek and is the driving force behind a seven-figure online kids clothing company that is expanding to adult clothes too.

In this episode, Pallavi shares how she used knowledge from a background in hedge funds and the wine industry to propel Lark Adventurewear to success.

On this Dying to Ask:

  • Pallavi Golla’s advice for entrepreneurs coming out of the pandemic
  • Why she’s against quitting your day job to follow a dream
  • How she gives herself grace to make mistakes
  • How to mine your resume for hidden skills that might help you start a business
  • And how to handle the people in your life who think you’ve lost it when in fact you might be about to find your next big thing

Other places to listen

CLICK HERE to listen on iTunes
CLICK HERE to listen on Stitcher