One-Stop Fashion Jewelry Brand HALIVUKU is Leveraging on Short-Form Social Media Videos for Rapid Growth
CARSON CITY, Nev., March 14, 2022–(BUSINESS WIRE)–HALIVUKU (pronounced har-lee-vuku) is a membership real-time fashion jewelry brand. This burgeoning brand is offering thousands of jewelry products in a variety of styles and materials available to shop online. The design team curates hundreds of jewelry pieces which are listed on the online store with more than 300 SKUs of jewelry listed on a daily basis and offered at attractive prices. This is phenomenal for a fashion brand that has only recently launched.
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Spring Blooming, Spring ’22 Campaign (Photo: Business Wire)
There is always a need for a fashion jewelry brand equivalent of one-stop apparel brands like Zara and Shein. A jewelry shopping destination that offers a complete spectrum of jewelry styles for different occasions, and keeps up to date with the latest trends. However, there is clearly no single brand that presently fills this gap. HALIVUKU is attempting to step into this gap by bringing affordable, diverse, and high-quality fashion jewelry to the market.
HALIVUKU in-house designers collaborate with many new up-and-coming designers, and have jewelry collectors and buyers around the world who frequently provide feedback on the latest fashion trends to the in-house design team that works tirelessly to ensure that the jewelry styles in their store stay in fashion and always maintain the most recent styles. HALIVUKU will usually release a plethora of styles at first, and then study the buying trends to adapt subsequent products to a vast number of fresh style releases. The supply chain is mostly concentrated in Asia, which is the world’s biggest source of fashion jewelry production. OEM and ODM factories that have already worked with other fast fashion and semi-fine jewelry companies can easily obtain HALIVUKU certification for bulk orders.
As with established fashion brands, HALIVUKU audits information about environmental protection and human rights compliance of partnered manufacturers and their factories, and works closely with these manufacturers to ensure compliance with all social responsibility concerns, which is an area the fast-fashion supply chain has always been criticized for.
HALIVUKU, like many other direct-to-consumer (DTC) brands, has made significant efforts to engage with consumers via social media. They are betting on short-form video content which is set to take over as the next big social media craze. When it comes to product presentation, short videos have always proved to be more favored by consumers compared to static images. Today apps like TikTok function as a shop window for many consumers, allowing them to view and learn about the products offered from a brand. “Online shopping is always fraught with uncertainty, and we think that short content videos might help to alleviate some of these concerns as it provides the customer with a relatively complete view of the things she/he loves to spend money on,” stated Ann Miller, marketing director at HALIVUKU.
Browsing through the HALIVUKU online store, you will immediately notice that the pages are full of introductions and explanations of various membership perks. All products are available at both member and non-member pricing, with the former being half the latter, resulting in a 50% discount for members. Aside from this very enticing reward, others include three free limited-edition products per month, birthday gifts, and more. Membership costs $12 per year, which comes to an average of $1 per month. Through membership, this trendy jewelry brand is also establishing its own referral network. Members can earn incentives by referring others to join. Instead of coupons and gift cards, which are often used by other fashion retailers, the benefits are automatically applied to a virtual Visa card in the guest’s name. The team stated that rewarding users with virtual Visa cards would increase their initial technical investment, but they insisted on it because they did not want to “kidnap” any clients. They respect each customer’s credit endorsement of the brand, and they want their customers to be compensated fairly for their efforts.
According to reports, HALIVUKU has been receiving the attention of investors, many of which are from boards of publicly traded companies. Initial funds raised will largely go towards technology development and increasing their brand awareness according to a statement from their business development manager.
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