Here’s How Much Money Men Really Spend On Grooming Products

There’s a prevalent stereotype about the typical American man’s grooming habits. We’re led to believe he pays significantly less attention to his routine than most women and leans heavily on a drugstore-brand 3-in-1 wash for most of his needs.

But a 2019 Mindbody survey found that men prioritize beauty and grooming as much as women do, overall spending just slightly less on average than women. They attributed the difference in male spending to a higher number of men saying they rarely or never get beauty or grooming services.

HuffPost spoke to eight men of different ages, ethnic backgrounds, locations and occupations about their grooming routines. We found that like women, many men aren’t afraid to pay top dollar for a product or service that’s just right for their needs. They love a well-working bargain product just as much as a specialty brand, and many of their daily and weekly regimens

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